About One Night One Goal
One Night One Goal is a fundraising event with all proceeds benefiting non-profit DC SCORES. DC SCORES is a non-profit that creates neighborhood teams that give kids in need the confidence and skills to succeed on the playing field, in the classroom, and in life. DC SCORES gave me the task to design the visual identity for the event which took place at D.C. United's backyard Audi Field.
The Logo Design
When being assigned the task of creating the logo for the event the DC SCORES team told me they wanted a logo that was bold, friendly, and creative. The team wanted me to include the idea of goal and night for the logo. When brainstorming I linked words such a ball, net, goal post, scoring, and aim with goal. For the word night, I brainstormed words such as the moon and stars. Combining these key words I created both the logo and visual identity system.
